Noisey are excited to premiered the new video from Steel City MC Coco ‘Big N Serious’.
‘BLAM’ goes the explosion of colour, ‘KA-POW’ go the garms and ‘BOOM’ hit the dance moves as this superhero of a track rides out.
Named as one of Annie Mac’s artists to watch in 2016 for the latest edition of Mixmag, the all round Sheffield don that has exploded on to the scene in 2015 with tracks ‘Big Bou Yah’ and ‘Target Practice’, Coco shows why he’s the man that everyone is talking about by delivering his brand new, and aptly named single, ‘Big N Serious’.
Kicking things off with a throwback 80’s hip-hop intro – think A Tribe Called Quest, Run DMC kind of vibe with those big brass samples blasting through – Coco’s vocal gets a dose of mash-up to create a crazy catchy hook that instantly gets your attention. And then the bass kicks in! Coco owns it from the get go as he sprays across the verses like a machine and delivers his bars with the distinct tone and timing that he’s fast becoming recognized for.
From ticking all of the right boxes with the music tastemakers, including dropping his explosive Fire in the Booth for BBC DJ Charlie Sloth (https://www.youtube.com/watch?v=onB7BP2DZAE), through to performing at Notting Hill Carnival and making his debut at Ibiza Rocks last year, Coco has bypassed the route of the recent ‘new generation’ of emcees to solidly construct his own lane.
To catch him live, head to DJ Target & Danny Weed’s ‘Pitched Up’ in London on February 4th, the Canal Works in Leeds on February 6th or if you can wait this long, see him for the second year running at Ibiza Rocks on September 9th. There’s only one direction that Coco is heading in 2016 and it’s looking ‘Big N Serious!’