IT was only a matter of time before someone put Justin Bieber and his incredible abs to good use.
And it seems today is the day as Beliebers were treated to a half-naked singer – complete with his very impressive tattoo collection – over their breakfast.
Announced as the official face of the new Calvin Klein campaign, the Baby hit maker stripped down to this pants and pulled that oh so serious face he’s mastered.
Justin was also joined by Lara Stone, who is no stranger to the statement underwear brand, for the sexy shots.
Very proud of his new half-naked work, Justin tweeted: “It begins. @CalvinKlein #mycalvins.
Calvin Klein added: “Believe it. @justinbieber + @LaraStone for Calvin Klein. #mycalvins #JustinWereReady .”
And of course, as with anything Selena Gomez‘s ex-boyfirend does, the announcement was trending all over Twitter within moments.