UK Afrobeats artist King David, drops the visuals to his latest single “Hard”.

The Physical powerhouse that is KING DAVID drops the Video to ‘‘Hard’’, which is the 2nd single from King David’s debut album.

The Visual to HARD is a contrast to David’s physically imposing frame which is very melodic, soft and sure to an audience pleaser. The use of light in this Video adds a heart felt video to the struggles of anyone whom been told they not good enough for the one they love.

Hustling and trying to make ends meet with passion, isn’t a recognised or respected profession, and HARD captures this perfectly. now, join us in appreciating heart and speculating whether or not King David speaks from experience….

Could King David be the KING of Afrobeats ? Hard makes him a very viable contender. I would put King David on your list of one to watch in 2014.

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